Made You Look: How Advertising Works and Why You Should Know

byShari GraydonIllustratorMichelle Lamoreaux

September 1, 2013|
Made You Look: How Advertising Works and Why You Should Know by Shari Graydon
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1% of net proceeds from this book helps children in high-needs communities through the Indigo Love of Reading Foundation
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THE kids’ survival guide to advertising, revised and updated for the digital age.

Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back.

For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.

Shari Graydon is an award-winning writer, educator, and activist who has authored the bestselling Made You Look and edited an essay collection for adults, I Feel Great About My Hands. She lives in Ottawa, Ontario.
Title:Made You Look: How Advertising Works and Why You Should Know
Product dimensions:160 pages, 9 X 7.01 X 0.4 in
Shipping dimensions:160 pages, 9 X 7.01 X 0.4 in
Published:September 1, 2013
Publisher:Annick Press
Appropriate for ages:9 - 12
ISBN - 13:9781554515608

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