Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive by Scott DonatonMadison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive by Scott Donaton

Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

byScott Donaton

Paperback | October 17, 2005

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The inside scoop on innovations and relationships that are revolutionizing the industry

From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.

PRAISE FOR MADISON & VINE

A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries.--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor

Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate.--Harvey Weinstein, President, Miramax Films Corp.

Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind.--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist

Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising.--Donny Deutsch, Chairman and CEO, Deutsch Inc.

About The Author

Scott Donaton developed and launched the Madison & Vine franchise for Advertising Age, the world's leading advertising, marketing, and media publication. He is a frequent speaker at leading industry events and conferences, and on television and radio programs.

Details & Specs

Title:Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to SurviveFormat:PaperbackDimensions:240 pages, 7.9 × 5 × 0.58 inPublished:October 17, 2005Publisher:McGraw-HillLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071462163

ISBN - 13:9780071462167

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