Magazine Editing: In Print and Online by John MorrishMagazine Editing: In Print and Online by John Morrish

Magazine Editing: In Print and Online

byJohn Morrish, Paul BradshawEditorJohn Morrish

Paperback | July 12, 2011

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Including comprehensive coverage on both print and online, consumer and free magazines,Magazine Editinglooks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.

Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor's many roles and details the skills needed to run a publication.

Magazine Editingoffers practical guidance on:

  • how to create an editorial strategy
  • how to lead and manage an editorial team
  • researching a market and finding new readers
  • dealing with budgets and finance
  • working with designers and production staff
  • legal, technological and ethical dilemmas
  • online distribution, social media and search engine optimisation
  • managing information overload
  • how to become an editor.
John Morrishis a freelance writer and editor. He is a former editor ofTime Out, commissioning editor on theTelegraph Magazineand sub-editor onPrivate Eye.Paul Bradshawis Course Leader of the MA in Online Journalism at Birmingham City University and Visiting Professor in Online Journalism at City University London. In 2010 he was shortl...
Title:Magazine Editing: In Print and OnlineFormat:PaperbackDimensions:288 pages, 9.1 × 6.1 × 0.7 inPublished:July 12, 2011Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:041560835X

ISBN - 13:9780415608350

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Table of Contents

Introduction  1. How magazines work  2. Editorial Strategy  3. Leader and manager  4. Money matters  5. The right words  6. Pictures and design  7. Managing production  8. Where the buck stops 9. Becoming an editor  Appendix 1. National Union of Journalists Code of Conduct  Appendix 2. Press Complaints Commission Code of Practice  Glossary  Notes  Bibliography

Editorial Reviews

'It is, and was in its earlier incarnations, a valuable and thorough guide to all the aspects of publishing editors and their staff should know about [...] For students this book offers a readable introduction to the industry so it should definitely be stocked by every library where magazine journalism and publishing is taught.' - Journal of the Association for Journalism Education, Issue 2-1, May 2013 Praise for the second edition: 'Editing has always been a dark art, part both sides of the brain and part gut - and this excellent and thorough book lets light into every conceivable corner including some pretty murky ones. Above all it carries a torch for the blindingly obvious but oft forgotten truth - cherish and serve your readers and won't go far wrong.' Nicholas Brett, Deputy Managing Director, BBC Magazines, and former editor of Radio Times