Make Poverty History: Political Communication In Action

Hardcover | January 15, 2009

byNick Sireau

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An analysis of the production and consumption of the communications of "Make Poverty History," a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications.

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An analysis of the production and consumption of the communications of "Make Poverty History," a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications.

NICOLAS SIREAU started as a financial journalist before moving into charity communications and fundraising. After being Director for Communications for international development agency Progressio, he moved to his current position as founding director of SolarAid, a new and fast growing NGO that uses solar power to fight poverty and cl...
Format:HardcoverDimensions:256 pages, 8.61 × 5.58 × 0.92 inPublished:January 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230218555

ISBN - 13:9780230218550

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Extra Content

Table of Contents

PART I: INTRODUCTION
Introduction
A Short History of Make Poverty History
PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS
Make Poverty History as Brand
The Tension between Marketing and Campaigning
Radical Outsiders, Moderate Insiders
PART III: THE CONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS
Collective Beliefs on Global Poverty
Audiences and the Economic Justice Frame
Why People Attended the G8 Rally
Celebrities and the Construction of Communications
Conclusion

Editorial Reviews

"Sireau's work is a rare example of an informed study of political campaigning from the inside. Its mix of first-hand observation and intellectual insight will make fascinating reading for both scholars and practitioners in the field of political communication."--Aeron Davis, Senior Lecturer in Political Communications, Goldsmiths, University of London, UK "Nick Sireaus case-study engages with central issues in the modern publicity process, in particular that complex interplay between political institutions, issue activism, the media and the public that campaigns now involve. His analysis and arguments are illuminating for our wider understanding of contemporary public culture."--Professor John Corner, University of Liverpool, UK