Making Data Talk: The Science and Practice of Translating Public Health Research and Surveillance…

Hardcover | June 3, 2009

byDavid E. Nelson, Bradford W. Hesse, Robert T. Croyle

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The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to providepractical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for allaudiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situationswhenever possible. Key principles and recommendations are summarized at the end of each chapter. This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communicationwill increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.

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The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to providepractical suggestions, based on this research s...

David Nelson is a Senior Scientific Advisor for the Centers for Disease Control and Prevention. Bradford Hesse is a Senior Study Director at Westat. Robert Croyle is Acting Director at the Division of Cancer Control and Population Sciences at the National Cancer Institute.

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Format:HardcoverDimensions:344 pages, 5.98 × 9.29 × 1.18 inPublished:June 3, 2009Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019538153X

ISBN - 13:9780195381535

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Table of Contents

1. Introduction2. Communication Fundamentals3. Overcoming General Audience Tendencies and Biases to Enhance Lay Understanding of Data4. Presenting Data5. Putting it all Together: Communicating Data for Public Health Impact6. Communicating Data in Acute Public Health Situations7. Communicating Data for Policy or Program Advocacy8. Conclusions and New Challenges