Making Sense of Strategy by Tony ManningMaking Sense of Strategy by Tony Manning

Making Sense of Strategy

byTony Manning

Paperback | October 23, 2005

Pricing and Purchase Info

$14.95 online 
$21.95 list price save 31%
Earn 75 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


" Business strategy is not rocket science. It's about using pertinent information to make smart decisions, and doing it fast enough to keep your business ahead of the curve. And while many companies have embraced the 24/7 business paradigm, their strategies come from the 9-to-5 era. Plain and simple, most strategic planning efforts fail because they can't keep up with the evolving demands of the market.

Standing apart from the piles of discarded management wisdom, Making Sense of Strategy provides real, practical insights and advice for 21st-century businesses. Top strategy consultant Tony Manning cuts through layer after layer of " " guru" " babble to bring the reader only the most genuinely valuable information: the questions that need to be asked, the principles that every organization and its people must adopt, and the tools that every company needs in order to develop their core business strategies and create profit. Manning's refreshingly streamlined approach to strategy encompasses:

* The value of shared ideas

* The importance of creating and sustaining unique communities for your products or services

* The link between a company's values and those of its customers and shareholders

* And why strategic management is ultimately a conversation, one that empowers its participants with a sense of purpose and ownership.

A real-world, no-nonsense guide, Making Sense of Strategy is the key to turning plans into action - fast!"
Tony Manning (Morningside, South Africa) is the author of six management books and is an independent consultant on competitive strategy and change management. His personal website is
Title:Making Sense of StrategyFormat:PaperbackDimensions:108 pages, 1.11 × 1.11 × 0.68 inPublished:October 23, 2005Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:081447361X

ISBN - 13:9780814473610

Look for similar items by category: