Maltural. A Business Plan of a non-alcoholic Malt Soft Drink for the Mexican Market by Tobias von Essen

Maltural. A Business Plan of a non-alcoholic Malt Soft Drink for the Mexican Market

byTobias von Essen

Kobo ebook | January 23, 2018

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Bachelor Thesis from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 1,4, University of the Americas Puebla, language: English, abstract: Through the development of this business plan, the feasibility of launching a new carbonated soft drink on the Mexican market was analyzed. The analysis showed that there exists a huge potential for healthier beverages, especially in the upper classes as they are already more conscious of the importance of healthier nutrition. The company's beverage containing malt, hops and yeast not only looks like a healthy alternative but it also really offers a nutritive refreshment full of vitamins, which can perfectly respond to the upcoming market demand and at the same time distinguish itself perfectly from indirect competitors. At the moment of launch, the company will not have any direct competitor. Studies showed that 77% of health product purchases are functional; Maltural fits flawlessly in this product segment as it not only offers nutrition but also vegetable proteins, minerals like calcium and iron and various B vitamins.

Title:Maltural. A Business Plan of a non-alcoholic Malt Soft Drink for the Mexican MarketFormat:Kobo ebookPublished:January 23, 2018Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3668619158

ISBN - 13:9783668619159

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