Manage Your Online Reputation by Tony WilsonManage Your Online Reputation by Tony Wilson

Manage Your Online Reputation

byTony Wilson

Perfect | December 1, 2010

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Learn how to protect yourself ... from yourself!What are people saying about you, your business, or your children online? If you're being slandered on the Internet, what can you do to stop the damage?A negative reputation can have harmful effects on your business and personal relationships. It is becoming increasingly important for companies and individuals to be able to effectively manage their online reputations. While businesses are springing up to help corporate customers deal with online reputation management issues, most small businesses, parents, and individuals will need to do the work themselves; and very few will have any idea how to do it.In Manage Your Online Reputation, author and lawyer Tony Wilson guides readers through possible issues and on the steps to take to prevent or avert issues if negative things are being said about you, your business, or even your children on the Web.You will learn: How to monitor what people are saying about you online What to do if someone slanders you, your company, or your child on the Internet Best practices for Facebook and other social sites How to be proactive and manage your online legacy going forward - 20130408
Tony Wilson practices in the areas of franchising, licensing, and Intellectual Property Law, and is ranked as a leading Canadian Franchise lawyer by LEXPERT. He is an Adjunct Professor at Simon Fraser University and a regular business columnist for The Globe and Mail and Lawyers Weekly. His articles have appeared in Maclean's, BC Rest...
Title:Manage Your Online ReputationFormat:PerfectDimensions:184 pages, 9 × 6.01 × 0.38 inPublished:December 1, 2010Publisher:Self-Counsel PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1770400567

ISBN - 13:9781770400566

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Table of Contents

Introduction xiii1 An Overview of Social Media 11. Networking Sites 22. Video Sharing 33. Cell Phones and Texting 54. Twitter 65. Social Media Is Here to Stay 72 Managing Your Reputation 93 Why Reputation Management Is Important 151. Damaged Reputations 181.1 A Tiger by the tail 181.2 Other damaging scandals 212. Case Studies 252.1 Case Study 1: United Airlines 252.2 Case Study 2: Domino’s Pizza 272.3 Case Study 3: The Royal CanadianMounted Police (RCMP) 312.4 Case Study 4: The teachers and the pep rally 33contentsvi Manage your online reputation2.5 Case Study 5: Ed Hardy 342.6 Case Study 6: Asleep at the switch 352.7 Case Study 7: The candidate 352.8 Case Study 8: The Russian policeman and YouTube 364 A Lesson in Branding and Reputation Management 391. Places Consumers Search Online for Reviews 402. What Is a “Brand,” and Why Is It Important? 423. Brands Aren’t Trademarks 464. Copyright 474.1 How copyright may affect you or your business 505 The Apology: Sometimes You Have to Say You’re Sorry,and Mean It 531. Accepting Responsibility 542. Sincere Apologies 566 Your Right to Privacy and the Protection of YourPersonal Information 611. Privacy 631.1 Privacy laws 641.2 The United States’ approach to personal information 671.3 Personal information in Canada 681.4 The United Kingdom’s approach to personal information 702. Canada versus Facebook 713. Defamation 733.1 Anonymity doesn’t exist online 764. Lawyers May Gain Access to Your Facebook Account 785. Social Media and the Central Intelligence Agency (CIA) 807 Teenagers Sexting, Cyberbullying, and Academic Dishonesty 811. Sexting 811.1 Serious legal and social consequences 842. Cyberbullying 863. Academic Dishonesty 893.1 How to prevent academic dishonesty 91Contents vii8 The Dangers of Metadata 931. Digital Images 932. Word Documents 969 Reputation Management, Social Media, and Your Business 1011. Why Social Media Is Important for Your Business 1032. The Importance of Setting Social Media Policiesfor Your Business 1043. Social Media and Internet Policies for Employees at Home 1084. Monitor What Is Said about Your Business 1134.1 Be aware of your identity, and who may be using it 11810 Social Media Campaigns 1211. Try to Be Your Customers’ Friend 1212. Find True Believers 1223. Dedication and Commitment 1224. Consider Using Different Types of Social Media 1235. Don’t Ignore What Your Customers Are Saying 1236. Monitor Your Influence on Twitter 1237. Monitor Conversations 1248. Things Change So Be There When They Do 12411 Understanding Privacy Policies on Social Media Sites 1251. Facebook’s Privacy Policy 1271.1 Facebook’s statement of rights and responsibilities 1291.2 Facebook and minors 1301.3 Facebook’s copyright and intellectualproperty infringement policies 1311.4 Tagging 1311.5 Protecting yourself on Facebook 1321.6 Places 1331.7 Improper content on Facebook 1341.8 Facebook and the legal realm 1351.9 Facebook safety and privacy advice 1362. YouTube’s Privacy Policy 1362.1 YouTube community guidelines 137viii Manage your online reputation2.2 YouTube and copyright infringement 1382.3 Improper content policy on YouTube 1382.4 Protecting yourself on YouTube 1392.5 YouTube and minors 1393. Protecting Yourself Online Generally 1403.1 Privacy breach 1413.2 Someone is pretending to be me 1423.3 When do you get a lawyer? 14212 Resources and Interesting Facts 1451. Never Underestimate the Power of Social Networksand Social Contagion 1452. Every Cell Phone Is a Camera and Every Microphone Is Live 1473. All Facebook 1503.1 Other resources 1534. Don’t Make Death Threats on Facebook 1545. A Different Approach: A Wild Reputation Can Be Goodfor a Company! 1556. You Can Only Have 150 Friends 1567. Barack Obama Says, “Watch What You Say on Facebook” 1568. Top Ten Mistakes Lawyers Make with Social Media 157Samples1. Technology Use Policy 1092. Basic Social Media Policy 111 - 20110714