Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases

September 3, 2018|
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
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This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Title:Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
Format:Kobo ebook
Published:September 3, 2018
Publisher:Springer International Publishing
Language:English
Appropriate for ages:All ages
ISBN - 13:9783319754628

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