Management by Missions by P. CardonaManagement by Missions by P. Cardona

Management by Missions

byP. Cardona, C. Rey

Hardcover | April 21, 2008

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Management by Missions is the idea of distributing the corporate mission to all levels of a company. The corporate mission is then made operational through objectives, which have no value in themselves, but are vital as a means to fulfil the mission. This new management philosophy ensures better performance in all levels of the organization.
PABLO CARDONA is a Full Professor of Managing People in Organizations at IESE Business School. He has an MBA from IESE and a PhD from UCLA. He has been teaching in schools including UCLA in the United States, IAE in Argentina, and CEIBS in China. Cardona's consulting work ranges from organizational change to talent development and crea...
Title:Management by MissionsFormat:HardcoverDimensions:214 pages, 8.5 × 5.51 × 0.77 inPublished:April 21, 2008Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230551521

ISBN - 13:9780230551527


Table of Contents

Acknowledgments Foreword PART I: MYTHS AND REALITIES OF MANAGEMENT Is there a link between Corporate Culture and Profit? Different ways of Understanding an Organization What are Companies for? PART II: IN SEARCH OF CORPORATE CULTURE Cultural Problems Today What is a Company's Mission? The Values of a Balanced Culture PART III: TOWARDS A NEW MANAGEMENT MODEL The Mission Chart Mission Management Tools Mission-driven Leadership PART IV: CASE STUDY Sony Spain; The Implementation Afterword Bibliography

Editorial Reviews

"'Mission' and 'values' are all too often things stuck on a wall or on small plaques or cards. In this book, leaders will learn why mission and values are important for organizational success and, more importantly, how to implement mission-driven leadership. Filled with examples and practical ideas, Management by Missions will help turn ideas and concepts into practical reality." -Jeffrey Pfeffer, Professor of Organizational Behavior, Stanford University and author of 'What Were They Thinking? Unconventional Wisdom About Management''Changing the culture of a large organization, though fun, is ultimately complicated and challenging. Resistance is just a natural human reaction to any kind of major change, especially when you are already No. 1 in the marketplace. Management by Missions gave us a solid framework for developing our people and truly transforming the culture of our company.' -Pedro V. Navarrete, Managing Director. SONY España, SA