Management Fads and Buzzwords: Critical-Practical Perspectives by David CollinsManagement Fads and Buzzwords: Critical-Practical Perspectives by David Collins

Management Fads and Buzzwords: Critical-Practical Perspectives

byDavid CollinsEditorDavid Collins

Paperback | October 17, 2000

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Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include:

* the 'guru industry'
* 'excellence'
* business process re-engineering
* empowerment
* culture
* knowledge work
* globalization.

'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.

Title:Management Fads and Buzzwords: Critical-Practical PerspectivesFormat:PaperbackDimensions:428 pages, 9.21 × 6.14 × 0.9 inPublished:October 17, 2000Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415206405

ISBN - 13:9780415206402