Managerial Economics: Firms, Markets and Business Decisions

Paperback | January 20, 2000

byIan Dobbs

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This text provides full coverage of all the topics typically encountered in Business or Managerial Economics. It is designed to be appropriate for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis.Building upon a core of microeconomic principles, the text covers all areas of managerial economics courses in a style which is easy to follow, using applied material to complement theoretical concepts. The book also incorporates areas of recent research and debate, including organizationalarchitecture and investment appraisal. Special features of the text include: Lists of key terms Chapter summaries Review questions

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This text provides full coverage of all the topics typically encountered in Business or Managerial Economics. It is designed to be appropriate for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis.Building upon a core of microeconomic principles...

Ian Dobbs is a Reader in Business Economics and Finance at the University of Newcastle-upon-Tyne

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Format:PaperbackPublished:January 20, 2000Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198775709

ISBN - 13:9780198775706

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Table of Contents

Part One: Introduction1. Introduction2. An evaluatory frameworkPart Two: Decision Analysis, Tools and Techniques3. Optimization4. Decision-making under uncertainty5. Game theory6. Investment appraisal7. Issues in capital budgetingPart Three: Demand and Cost Analysis8. Consumer theory and demand analysis9. Demand estimation10. Production and cost analysis11. Cost estimation12. Short-run benefit and cost analysisPart Four: Market Structure and Theories of the Firm13. Introduction to market structure14. Monopoly15. Monopolistic competition16. Oligopoly17. Some alternative theories of the firmPart Five: Pricing and Related Decisions18. Price discrimination19. Non-linear pricing20. Multi-product pricing21. Pricing under uncertainty22. Public sector pricing23. Intertemporal pricing24. Cost-plus and mark-up pricing25. Buyer-market power26. AdvertisingPart Six: Regulatory Intervention27. Market failure: externalities and public goods28. State intervention in imperfectly competitive industriesPart Seven: Organizational Architecture29. Transactions, information and agency30. Organizational architecture31. Integration, decentralization, transfer pricing and related decisions32. Economic aspects of human resource management

Editorial Reviews

'Concentrating on economic models rather than trendy strategy frameworks...each chapter is illustrated with small examples, not full cases, which is what one wants.' Peter Buckley, professor of international business, University of Leeds. The Times Higher Education Supplement May 2000