Managerial Economics in a Global Economy

Hardcover | July 16, 2014

byDominick Salvatore

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Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting aglobal perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.

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Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting aglobal perspective, it synthesizes economic theo...

Dominick Salvatore is Distinguished Professor of Economics and Business at Fordham University in New York and Director of the Global Economic Institute. He is Honorary Professor at Shanghai Finance University, Hunan University, University of Pretoria, and LUM (Free University of the Mediterranean). Consultant to the Economic Policy In...

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Format:HardcoverDimensions:792 pages, 9.25 × 7.5 × 0.98 inPublished:July 16, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199397120

ISBN - 13:9780199397129

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Table of Contents

PART ONE: INTRODUCTION1. The Nature and Scope of Managerial Economics2. Demand, Supply, and Equilibrium Analysis3. Optimization Techniques and New Management ToolsPART TWO: DEMAND ANALYSIS4. Demand Theory5. Demand Estimation6. Demand ForecastingPART THREE: PRODUCTION AND COST ANALYSIS7. Production Theory and Estimation8. Cost Theory and EstimationPART FOUR: MARKET STRUCTURE AND PRICING PRACTICES9. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition10. Oligopoly and Firm Architecture11. Game Theory and Strategic Behavior12. Pricing PracticesPART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING13. Regulation and Antitrust: The Role of Government in the Economy14. Risk Analysis15. Long-Run Investment Decisions: Capital Budgeting