Manager's Guide to Online Marketing by Jason WeaverManager's Guide to Online Marketing by Jason Weaver

Manager's Guide to Online Marketing

byJason Weaver

Paperback | February 5, 2013

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Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign.Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO)
  • E-mail marketing
  • Online Public Relations

    Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

    • Clear definitions of key terms and concepts
    • Tactics and and strategies for effective online marketing
    • Tips for executing the tactics in the book
    • Practical advice for preventing errors
    • Caution signs to avoid common and uncommon mistakes
    • Examples of successful online marketing tactics
    • Specific planning procedures, tactics, and hands-on techniques

Details & Specs

Title:Manager's Guide to Online MarketingFormat:PaperbackDimensions:8.9 × 6 × 0.5 inPublished:February 5, 2013Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071801871

ISBN - 13:9780071801874

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