Managing a Public Speaker Bureau: A Manual For Health And Human Services Organizations

Hardcover | September 21, 2004

byStephen F. Gambescia, Evelyn Gonzalez

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-Very hands on material with lots of sample letters and questionnaires -No other resource on this topic tailored to health and human services -Motivated and entrepreneurial author (Gambescia)

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-Very hands on material with lots of sample letters and questionnaires -No other resource on this topic tailored to health and human services -Motivated and entrepreneurial author (Gambescia)

Format:HardcoverDimensions:142 pages, 9.25 × 6.1 × 0.27 inPublished:September 21, 2004Publisher:Springer USLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0306485664

ISBN - 13:9780306485664

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Table of Contents

IntroductionChapter 1 - The Purpose of Your Organization's Public Speaker BureauChapter 2 - Creating Your Own Promotional Material: Unique Identifier Aesthetically Attractive . Benefits Statement . List of Topics . Speaker Request Form . Procedures, Policies, and Conditions . Other InformationChapter 3 - Recruiting Speakers for Your Speaker Bureau: Speaker Characteristics Recruitment Is a ProcessChapter 4 - Orienting and Training Your Speakers: Topical and Issue Areas Public Speaking Techniques . Logistics Training for Your Speaker . Formal Public Speaker Bureau Trainings Chapter 5 - Tools and Resources for Your Speakers: Resources Educational Tools . EquipmentChapter 6 - Publicizing Your Public Speaker Bureau: News Releases Homepage on the World Wide Web . Direct Mail . "What Else?" Marketing . Speakers' MarketingChapter 7 - Coordinating Requests from Your Constituents: Processing Your Speaker Bureau Requests Interaction with the Group's Contact/CoordinatorChapter 8 . Securing a Speaker for an Engagement: Confirming the Speaker Request Identifying Critical Success Factors for the Time/Date/Place of the Speaking EngagementChapter 9 - Evaluating Your Public Speaker Bureau Program: Overall Evaluation Other Speaker Evaluation Questions . Evaluating the Site and Site Coordinator . Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program . Designing an Evaluation Program for Your Speakers Bureau . Balancing Systematic and Informational EvaluationsChapter 10 - Summary and Final Tips for SuccessIndex