Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset: The 7 Keys to Doing…

Hardcover | May 18, 2009

byCharlene Solomon, Michael S. Schell

not yet rated|write a review

hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers and suppliers tosalespeople and colleagues.

It simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment.

Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them.

Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how:

  • Intel’s powerful global corporateculture is a critical element of itshistoric success
  • Colgate-Palmolive integratescultural understanding into itsglobal marketing programs
  • GE adapts its effectivemanagement style to localbusiness cultures

    You’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart.

    Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business—fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.

Pricing and Purchase Info

$35.10 online
$51.95 list price (save 32%)
In stock online
Ships free on orders over $25

From the Publisher

hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers and suppliers tosalespeople and colleagues.It simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage glo...

From the Jacket

Effective management techniquesthat cross all cultural boundariesManaging Across Cultures examines seven behaviors common to all cultures and explainshow to pinpoint and interpret actions that might initially seem out of step with your wayof thinking and operating.Business guides that take a situational approach just don’t cut it anymo...

Charlene Marmer Solomon is executive vice president of RW3, an organization that designs and creates online cultural learning tools. Through its CultureWizard Web sites and blended learning programs, RW3 provides online cultural training facilities for dozens of the world’s leading global organizations. Michael S. ...
Format:HardcoverDimensions:368 pages, 9.2 × 6 × 1.2 inPublished:May 18, 2009Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071605851

ISBN - 13:9780071605854

Look for similar items by category:

Customer Reviews of Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset: The 7 Keys to Doing Business with a Global Mindset

Reviews

Extra Content

Table of Contents

PART 1: Cultural Wisdom
1.Why Becoming CultureWise is More Important than Ever Before for Business Success

PART 2: What is Culture and What is Personal Style?
2.What is Culture? Understanding the CW Cultural Dimension and Your Personal Style
3.Hierarchy
4.Formality
5.Group Dependence
6.Relationships/Connections
7.Communication Styles
8.Time Orientation
9.Control
10.Motivation Work/Life Balance

PART 3: Putting CultureWise to Work
11.Creating a Global Mindset
12.Working with Diverse Colleagues and being on a Global Team
13.Effective Leadership Across Cultures: Creating Global Strategies to Manage Culturally Diverse Workforce
14.Special Issues Women Managers Encounter
15.Becoming CultureWise on an International Assignment