Managing Corporate Communication: A Cross-Cultural Approach

Paperback | December 24, 2012

EditorRossella Gambetti, Stephen Quigley

not yet rated|write a review

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Pricing and Purchase Info

$81.00

Ships within 1-2 weeks
Ships free on orders over $25

From the Publisher

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate co...

Rossella C. Gambetti is currently an assistant professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan (Italy). She is Editor-in-Chief of 'Communicative Business. Italian Research Review on Business Communication', the first Italian scholarly peer-reviewed journal specifically dedicated ...
Format:PaperbackDimensions:552 pages, 10.82 × 6.29 × 1.16 inPublished:December 24, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230348025

ISBN - 13:9780230348028

Customer Reviews of Managing Corporate Communication: A Cross-Cultural Approach

Reviews

Extra Content

Table of Contents

Preface; E.T.Brioschi & O.Lerbinger
Introduction
PART I: CORPORATE COMMUNICATION - CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES
Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti
Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi
Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca
Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti
Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi
Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati
The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen
Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca
Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi
Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti
Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel
Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna
PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES
Public Relations in International Management; O.Lerbinger
The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley
The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley
The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey
Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes
The Organization of the Corporate Communication Function; D.Wright
From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan
PART III: BEST PRACTICES IN CORPORATE COMMUNICATION
To be Confirmed
Conclusion
Endnote; D.Bodega & T.Fiedler
References