Managing Corporate Communication: A Cross-Cultural Approach by Rossella GambettiManaging Corporate Communication: A Cross-Cultural Approach by Rossella Gambetti

Managing Corporate Communication: A Cross-Cultural Approach

byRossella Gambetti, Stephen Quigley

Paperback | November 16, 2012

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Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
ROSSELLA C. GAMBETTI is currently Assistant professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy. She is Editor-in-Chief of Communicative Business. Italian Research Review on Business Communication, the first Italian scholarly peer-reviewed journal specifically dedicated to rese...
Title:Managing Corporate Communication: A Cross-Cultural ApproachFormat:PaperbackDimensions:552 pages, 9.21 × 6.14 × 0.87 inPublished:November 16, 2012Publisher:Palgrave Higher EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230348025

ISBN - 13:9780230348028


Table of Contents

Preface; E.T.Brioschi & O.Lerbinger.- Introduction.- PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES.- Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti.- Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi.- Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca.- Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti.- Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi.- Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati.- The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen.- Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca.- Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi.- Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti.- Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel.- Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna.- PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES.- Public Relations in International Management; O.Lerbinger.- The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley.- The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley.- The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey.- Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes.- The Organization of the Corporate Communication Function; D.Wright.- From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan.- PART III: BEST PRACTICES IN CORPORATE COMMUNICATION.- To be Confirmed.- Conclusion.- Endnote; D.Bodega & T.Fiedler.- References.