Managing Green Issues, Second Edition

Hardcover | December 12, 2006

byTom Curtin

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The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.
For more information visit the website at www.greenissues.com

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From the Publisher

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its pro...

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Dev...
Format:HardcoverDimensions:224 pages, 9 × 6 × 0.56 inPublished:December 12, 2006Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:023050003X

ISBN - 13:9780230500037

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Table of Contents

PART 1: GREEN ISSUES * The Rise of Environmental Consciousness * The Impact of Green Issues on Organisations * PART 2: THE CONTEXT OF GREEN ISSUES * The Greening of Modern Democracies * Stakeholders: Some Real Definitions * The Role of the Media * PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES * Research Comes First * Communications Mechanisms * Who to Communicate With * Third Party Advocacy * Green Credentials Help in a Crisis * PART 4: THE FUTURE * Evaluation of Green Communications * Green Issues and Marketing * The Future of Green Issues Communication