Managing Green Issues by T. CurtinManaging Green Issues by T. Curtin

Managing Green Issues

byT. Curtin

Hardcover | October 13, 2006

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Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Deve...
Title:Managing Green IssuesFormat:HardcoverDimensions:208 pages, 9.02 × 5.98 × 0.56 inPublished:October 13, 2006Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:023050003X

ISBN - 13:9780230500037


Table of Contents

PART 1: GREEN ISSUES The Rise of Environmental Consciousness The Impact of Green Issues on Organisations PART 2: THE CONTEXT OF GREEN ISSUES The Greening of Modern Democracies Stakeholders: Some Real Definitions The Role of the Media PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES Research Comes First Communications Mechanisms Who to Communicate With Third Party Advocacy Green Credentials Help in a Crisis PART 4: THE FUTURE Evaluation of Green Communications Green Issues and Marketing The Future of Green Issues Communication