Managing Innovation and Entrepreneurship in Technology-Based Firms by Michael J. C. MartinManaging Innovation and Entrepreneurship in Technology-Based Firms by Michael J. C. Martin

Managing Innovation and Entrepreneurship in Technology-Based Firms

byMichael J. C. Martin

Hardcover | September 16, 1994

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Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.
Title:Managing Innovation and Entrepreneurship in Technology-Based FirmsFormat:HardcoverDimensions:416 pages, 9.67 × 6.36 × 1.01 inPublished:September 16, 1994Publisher:Wiley

The following ISBNs are associated with this title:

ISBN - 10:0471572195

ISBN - 13:9780471572190

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Table of Contents

Partial table of contents:

THE TECHNOLOGICAL INNOVATION PROCESS.

Some Frameworks for Viewing the Process.

THE CORPORATE SETTING.

The Corporate Technological Innovation Base.

Technological Innovation Management: Planning and Strategies.

THE R&D SETTING.

R&D Management: Some General Considerations.

Project-Product Evaluation.

Project Management.

THE OPERATIONAL SETTING.

Transferring the Project from R&D to Operations.

THE ENTREPRENEURIAL SETTING.

Creating the New Technological Venture.

Small in Large Is Also Beautiful: Stimulating Intrapreneurship.

THE STRATEGIC SETTING.

Interpreneurship: Technology Acquisition and Partnering.

Index.

From Our Editors

While innovation may be the lifeblood of technology based industry, it does not guarantee success to the individual firm within it. The ability to bring useful and desirable products to market in a timely, cost-effective fashion requires the unique talents of managers armed with an arsenal of modern principles and methodologies specifically geared to the technology invention and innovation process. But even in technology based firms, many managers have only scant technical background, while scientists and engineers may have little or no management training. And courses on managing technology based firms are currently taught only in a meager handful of universities. This book grew out of Michael J. C. Martin's experiences developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering, and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Thro