Managing Innovation and Entrepreneurship in Technology-Based Firms

September 16, 1994|
Managing Innovation and Entrepreneurship in Technology-Based Firms by Michael J. C. Martin
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Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.
Michael J. C. Martin is the author of Managing Innovation and Entrepreneurship in Technology-Based Firms, published by Wiley.
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Title:Managing Innovation and Entrepreneurship in Technology-Based FirmsFormat:HardcoverProduct dimensions:416 pages, 9.67 X 6.36 X 1.01 inShipping dimensions:416 pages, 9.67 X 6.36 X 1.01 inPublished:September 16, 1994Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0471572195

ISBN - 13:9780471572190

Appropriate for ages: All ages

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