Rising costs, shrinking enrollments, more diverse student populations, the need for adaptive management, the trend toward evaluation and assessment of programs and students will require proactive responses by college and university administrators in the 1990s and beyond. This book provides analyses of the key issues that must be addressed. The Sims have assembled a distinguished group of contributors who discuss in detail issues, threats, and opportunities for administrators, where feasible action plans that can be adopted by colleges and universities are provided. A key theme throughout is that administrators must view periods of financial stress as opportune times to eliminate outmoded facilities and equipment, re-evaluate the roles of faculty and programs, and investigate service markets that may have been ignored in the past. Cost-reduction strategies, selective marketing, asset redevelopment and repositioning have a place in modern administrative thinking, and this book shows how they can be employed in successful institutions of higher education. Higher education administrators, faculty, graduate students, and policy makers concerned with education management and public administration will find this book invaluable.