Managing Marketing Information (RLE Marketing)

September 15, 2014|
Managing Marketing Information (RLE Marketing)
$70.54 save 19%
Kobo ebook
Available for download


A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Title:Managing Marketing Information (RLE Marketing)
Format:Kobo ebook
Published:September 15, 2014
Publisher:Taylor and Francis
Appropriate for ages:All ages

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