Managing Marketing Information (RLE Marketing)

Managing Marketing Information (RLE Marketing)

Kobo ebook | September 16, 2014

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Title:Managing Marketing Information (RLE Marketing)Format:Kobo ebookPublished:September 16, 2014Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN:9990045782201

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