Managing New Technology Development by William E. Souder

Managing New Technology Development

byWilliam E. Souder

Hardcover | December 1, 1993

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New technology development starts with the generation of an idea. It ends with that idea's commercial applications: a new product or a new service in between is a complex sequence of stages demanding specialized management methods. With this in-depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development. Each chapter focuses on the activities of a separate stage, using real-world industrial examples to illustrate applications of the product champion, parallel development methods, human factors in compressing cycle times, and other concepts.

Details & Specs

Title:Managing New Technology DevelopmentFormat:HardcoverDimensions:9.06 × 6.2 × 1.12 inPublished:December 1, 1993Publisher:McGraw-Hill Professional Publishing

The following ISBNs are associated with this title:

ISBN - 10:0070597480

ISBN - 13:9780070597488

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Table of Contents

Technological Change: Creative Destruction.Technology, Markets, and Management.Capturing Returns from Innovation.Profiting from Innovation.Competing Under Standardization.Managing Technology in Global Markets.Managing Innovation.Venturing.Implementing New Technology.Individual and Organizational Roles at the Front End.Special Arrangements for Innovation.Using External Sources for Ideas and Research Results.What is a ``Good'' Product Concept? Tools for Developing Winning Concepts.Market Analysis and Definition.User Need Analysis.

From Our Editors

Through the collaboration of 20 of the nation’s foremost technology management experts, this resource provides insight into effectively managing new technology throughout the product development process. From the generation of a viable product idea to its marketplace launch, this in-depth survey take readers sequentially through the life-cycle development of a new technology and presents proven methods for managing the activities required at each stage of the process. As well, Managing New Technology Development covers conceptualizing new technologies, defining markets, managing technical professionals and project teams and transforming R&D and manufacturing capabilities.

Editorial Reviews

``This book takes the reader on a journey through the fascinating life-cycle development of a typical new technology. During the journey, this book presents a combination of practice and research, experience-based adviced, and state-of-the-art MOT methods for effectively managing each step in the new technology development cycle''