From the Publisher
This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries. It will be indispensable reading for academics in the field ofinnovation and technology management, and for p...
From the Jacket
Managing Product Development brings together the work of leading international researchers in the field of product innovation and development and provides a guide to successful product development for firms in diverse industries. Competitive success between firms nearly always depends on what new products they can develop and bring to ...
other books by Toshihiro Nishiguchi
Kobo ebook|Jan 25 2001
Hardcover|Oct 1 1994
The following ISBNs are associated with this title:
ISBN - 10:0195074386
ISBN - 13:9780195074383
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