Managing Social Media In Libraries: Finding Collaboration, Coordination, And Focus by Troy SwansonManaging Social Media In Libraries: Finding Collaboration, Coordination, And Focus by Troy Swanson

Managing Social Media In Libraries: Finding Collaboration, Coordination, And Focus

byTroy SwansonEditorTroy Swanson

Paperback | September 24, 2012

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Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites.

  • Provides practical ways of thinking about social media for library managers and leaders
  • Provides examples of policies, workflows, and uses of social media tools for library managers and leaders
  • Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination
Troy A. Swansonis Teaching & Learning Librarian and Library Department Chair at Moraine Valley Community College in the USA. Troy has managed the library's web presence since the year 2000. He implemented his library's blogs in 2004 using a content management approach, and the library's first podcasts for cultural events in 2006. He ha...
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Title:Managing Social Media In Libraries: Finding Collaboration, Coordination, And FocusFormat:PaperbackDimensions:194 pages, 9.21 × 6.14 × 0.41 inPublished:September 24, 2012Publisher:Woodhead PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1843347113

ISBN - 13:9781843347118

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Table of Contents

Where have we been with social media?
Library organizations as loosely-coupled systems
Social media in loosely-coupled systems
Defining a purpose
Connecting social media tools to the organization
Integrating with standard websites
Leadership: big ideas do not have to be that big

Editorial Reviews

"Managing social media in libraries is highly recommended for all libraries for staff development, and especially recommended for managers looking to develop their institutional social media. The emphasis on a cohesive, coordinated, and institutional view is much needed."--The Australian Library Journal, Vol. 63, No. 1, 2014 This book is a reflection and critical analysis of the use of social media in libraries that rises above and beyond the typical tool-of-the-month style tomes and provides something much more important: a detailed analysis of the whys of social media and the hows of getting staff and library users involved., Extract from foreword by Michael Stephens