Managing Strategy by David WatsonManaging Strategy by David Watson

Managing Strategy

byDavid Watson

Paperback | March 1, 2000

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Higher education institutions are under increasing pressure to produce corporate and strategic plans, both for external audiences (such as funding bodies and other 'partners') and for the internal purposes of setting and achieving goals. They are significantly dependent upon public investment and the expectations of public bodies as well as upon a fast-changing market for their products and services.

David Watson sets out what strategic management can and should consist of in a modern, essentially democratic, university or college, and how to make it work. He examines for instance:
* how universities and colleges should go about satisfying legitimate external and internal requirements for their corporate plans.
* how they should maximize their strategic assets and opportunities and minimize their weaknesses and threats.
* the role of governance and management in setting and achieving a strategic plan.

This book demonstrates how the academy has to adapt to meet the needs of its rapidly changing host society as well as of a more diverse and plural internal community, whilst maintaining a range of historical commitments. The result is an account of strategic management that is simultaneously careful of traditional values, restorative of those that have fallen into abeyance, and genuinely innovative.
David Watson has been Director of the University of Brighton since 1990. He is an historian with interests in the history of ideas and in higher education policy. Among his previous publications are Margaret Fuller (1998), Managing the Modular Course (1989), Developing Professional Education (1992), Arendt (1992), Managing the Universi...
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Title:Managing StrategyFormat:PaperbackDimensions:3.35 × 2.13 × 0.15 inPublished:March 1, 2000Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0335203450

ISBN - 13:9780335203451

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Table of Contents

Foreword by Lord Ron Dearing
Series editors' introduction
Preface and acknowledgements
Introduction
inside the academic community

Part One: External Perspectives

Stakeholders
Scanning the horizon
Competition, collaboration and complementarity
Public and private
Reputational positioning

Part Two: Internal Perspectives

Governance and management
The planning framework
Continuity and change
Optimising the operation
Ensuring satisfaction
'Wicked' issues
The 'strategic plan'
desiderata

Part Three: Personal Perspectives

Preparing for strategic management
Living with strategic management
The problem of power
Appendix
The University Corporate Plan
a worked example
References
Index.