MARCHING TO THE BEAT OF A DIFFERENT DRUMMER: Lessons Learned during a Professional Life (and discovering the business I was REALLY in along the by David WolfeMARCHING TO THE BEAT OF A DIFFERENT DRUMMER: Lessons Learned during a Professional Life (and discovering the business I was REALLY in along the by David Wolfe

MARCHING TO THE BEAT OF A DIFFERENT DRUMMER: Lessons Learned during a Professional Life (and…

byDavid Wolfe

Paperback | September 15, 2014

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about

This book is not a magic money bullet.  This book is not about getting rich by next month.  This book is about YOU and about creativity, work ethic, time management, and taking action.  It’s also about permission. 

Right out of the gate, you must get one thing crystal clear:  No matter what business you are in, you are in the marketing business.  This business truth took me 15 years to understand.  It goes AGAINST majority thinking.  It goes against the way MOST businesses think.

Marketing for your business is not an isolated function like big corporations treat it.  For you, marketing actually is the business, with service deliverables secondary and marketing seamlessly integrated with everything else.  EVERYTHING attracts or repels, sells or un-sells, strengthens or sabotages trust.  Most entrepreneurs never break free of ‘small thinking’ – with marketing as a nuisance or necessary evil, versus thinking of you as a marketer of certain deliverables.  This mindset reinforces the dreaded work-money link.  My mission has been about guiding people from the common kind of thinking about themselves and their professions or businesses to this other, uncommon kind of thinking.

Title:MARCHING TO THE BEAT OF A DIFFERENT DRUMMER: Lessons Learned during a Professional Life (and…Format:PaperbackDimensions:146 pages, 8.5 × 5.5 × 0.31 inPublished:September 15, 2014Publisher:BookLocker.com IncLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1632635003

ISBN - 13:9781632635006

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Table of Contents

BACKGROUNDOTHER BOOKS BY DAVID WOLFEP A R T O N E - Achievement with(out) Anxiety1 - The Business You Are REALLY In2 - Giving Yourself the 'Go-Ahead'3 - Anxiety - A Friend4 - On Being Timid5 - Risk Taking6 - Drifting Aimlessly7 - Change Happens...8 - Peer Pressure9 - I Am a Failure10 - Ways People FailP A R T T W O - Thinking a Certain Way11 - Being a Copycat12 - Getting Out of Your Rut13 - Creativity14 - Crossing BridgesP A R T T H R E E - Choosing to Work15 - Mindset16 - It's Never Too Late17 - The Application of ResiliencyP A R T F O U R - Your Time is Your Life18 - Doing the Work vs. Finding the Work19 - You Make the Rules20 - The Worst Excuses21 - Being in ChargeP A R T F I V E - Push Off From the Dock22 - Your Blueprint23 - The ABC's24 - Goodbye Mr. Jerk25 - For Your Consideration26 - One is the Loneliest Number...27 - Working Serially28 - Immunity29 - Two Very Important Questions30 - What You Are Doing Wrong31 - Your 12-Step Program32 - Concurrency - The Opposite of Working Serially33 - Just Do It34 - The Questioning of SelfP A R T S I X - The Best of "With a Grain of Salt..."Grit (July 2013)You Gotta Want It (October 2010)A Cabin in the Country (May 2013)Different Strokes for Different Folks (July, 2014)Old School (April 2012) 105SPECIAL REPORT - HOW TO START YOUR OWN TECHNOLOGY CONSULTING COMPANYAbout The AuthorAbout Lupine PartnersAbout Software Professionals Mastermind GroupWe're Better Together