Markendising: Today's must-know information for getting ahead of the shopper curve by Eric Howerton

Markendising: Today's must-know information for getting ahead of the shopper curve

byEric Howerton, Alex Ahmad

Kobo ebook | February 16, 2016

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Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.

They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.

The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.

By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today’s omni-channel shopper and drive sales online and in-store.

Title:Markendising: Today's must-know information for getting ahead of the shopper curveFormat:Kobo ebookPublished:February 16, 2016Publisher:WhyteSpyderLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0997197609

ISBN - 13:9780997197600

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