Market Driven Political Advertising: Social, Digital And Mobile Marketing

June 28, 2018|
Market Driven Political Advertising: Social, Digital And Mobile Marketing by Andrew Hughes
$78.50
Hardcover
Earn 393 plum® points
Buy Online
Ship to an address
Free shipping on orders over $35
Pick up in store
To see if pickup is available,
Buy In Store
Not sold in stores
Prices and offers may vary in store

about

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. 

Andrew Hughes is a lecturer in Marketing at the Australian National University (ANU) in Canberra. His research examines the role of stakeholders in political marketing, political advertising, leader brands, and how consumers respond emotionally to different information types. His thesis was nominated for ANU''s prestigious priz...
Loading
Title:Market Driven Political Advertising: Social, Digital And Mobile Marketing
Format:Hardcover
Product dimensions:137 pages, 8.27 X 5.83 X 0 in
Shipping dimensions:137 pages, 8.27 X 5.83 X 0 in
Published:June 28, 2018
Publisher:Palgrave Pivot US
Language:English
Appropriate for ages:All ages
ISBN - 13:9783319777290

Look for similar items by category:

Recently Viewed
|