Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry by Alexander DonyMarket Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry by Alexander Dony

Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry

As told byAlexander Dony

Paperback | March 16, 1999 | German

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The author examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy.
Dr. Alexander G. C. Dony promovierte bei Prof. Dr. Emil Brauchlin an der Universität St. Gallen. Er ist derzeit als Assistant Brand Manager für Procter & Gamble tätig.
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Title:Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink IndustryFormat:PaperbackPublished:March 16, 1999Publisher:Deutscher UniversitätsverlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:382446781X

ISBN - 13:9783824467815

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Table of Contents

Fundamentals and Theoretical Framework.- Theoretical Framework.- PR China: An Investor's Perspective.- Empirical Study.- Determinants of Market Entry Behavior.- Designing the Mode of Entry.- Developing the Marketing Plan.- Conclusion.