Market Research In A Week by Judy BartkowiakMarket Research In A Week by Judy Bartkowiak

Market Research In A Week

byJudy Bartkowiak

Paperback | March 30, 2012

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The ability to research the market for a product or service is crucial for anyone who wants to advance their career.

Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!
Judy Bartkowiak has 25 years Market Research experience client-side and agency. She is also the author of 'Secrets of Success in Brand Licensing.'
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Title:Market Research In A WeekFormat:PaperbackDimensions:128 pages, 7.75 × 5 × 0.25 inPublished:March 30, 2012Publisher:QuercusLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:144415964X

ISBN - 13:9781444159646

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Table of Contents

Sunday: Market research - what it's all about / Monday: Planning the research / Tuesday: Types of research / Wednesday: Research methods / Thursday: Doing the research / Friday: Analysing the results / Saturday: Using the research