Marketing: An Introduction, Updated Sixth Canadian Edition With Integrated B2b Case by Gary Armstrong

Marketing: An Introduction, Updated Sixth Canadian Edition With Integrated B2b Case

byGary Armstrong, Philip T. Kotler, Valerie Trifts

Paperback | January 1, 2017

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Currency and relevancy are what engages today’s marketing students: Armstrong 6ce is now on a currency-driven, 2-year cycle; and, loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of all learners and instructors: before, during and after class.

The sixth Canadian edition of  Marketing: An Introduction  makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. Students, if interested in purchasing this title with MyMarketingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

If you would like to purchase both the physical text and MyMarketingLab, search for:


0134695062 / 9780134695068 Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case Plus MyMarketingLab with Pearson eText -- Access Card Package


Package consists of:

0134711955 / 9780134711959 Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case

0134685369 / 9780134685366 MyMarketingLab with Pearson eText -- Standalone Access Card -- for Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case

Details & Specs

Title:Marketing: An Introduction, Updated Sixth Canadian Edition With Integrated B2b CaseFormat:PaperbackDimensions:736 pages, 11 × 8.5 × 0.95 inPublished:January 1, 2017Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134711955

ISBN - 13:9780134711959

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Table of Contents

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

3. Sustainable Marketing Social Responsibility and Ethics

4. Analyzing the Marketing Environment

5. Managing Marketing Information to Gain Customer Insights

6. Understanding Consumer and Business Buyer Behaviour

7. Segmentation, Targeting, and Positioning

8. Developing and Managing Products and Services

9. Brand Strategy and Management

10. Pricing: Understanding and Capturing Customer Value

11. Marketing Channels

12. Retailing and Wholesaling NEW

13. Communicating Customer Value: Advertising and Public Relations

14. Personal Selling and Sales Promotion

15. Direct, Online, Social Media, and Mobile Marketing

16. The Global Marketplace NEW

 

Appendix 1 - General Company Information: Farmers Edge

Appendix 2 - Abbreviated Sample Marketing Plan: Farmers Edge

Appendix 3 - Marketing By the Numbers