Currency and relevancy are what engages today’s marketing students: Armstrong 6ce is now on a currency-driven, 2-year cycle; and, loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of all learners and instructors: before, during and after class.
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. Students, if interested in purchasing this title with MyMarketingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyMarketingLab, search for:
0134695062 / 9780134695068 Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case Plus MyMarketingLab with Pearson eText -- Access Card Package
Package consists of:
0134711955 / 9780134711959 Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case
0134685369 / 9780134685366 MyMarketingLab with Pearson eText -- Standalone Access Card -- for Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case