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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm…

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Written by a leading expert on public relations as both a practitioner and a journalist, Successful Public Relations In a Week explains what you need to know to execute a successful public relations strategy. The highly motivational 'in a week' structure of the…