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|This title releases August 28, 2018

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Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice. Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social…

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The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider…

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The garage sale, the yard sale, the rummage sale...It makes just as much sense now to hold one; it's just as much fun as to attend one. Garage sales make sense because they can make you money. Rather than throw out your old cluttering mess, or allowing it to…

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You might be wondering, what is the buzz with all the vintage looking photos in the internet. Why is everyone uploading gloomy selfies? If you haven't heard it yet, then let me introduce you to INSTAGRAM. It's a groundbreaking application and social networking…

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***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing…

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There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works…

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Imagine a situation where you could advertise your business in a newspaper or magazine and only pay a small amount of money when someone reads your advert. It does not happen in magazines but that is the concept behind Pay-Per-Click in online adverts.…

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|November 22, 2016

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Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up

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The ability to communicate effectively is crucial to anyone who wants to advance their career. Written by Christine Harvey, a leading expert on workplace communication, this book quickly teaches you the insider secrets you need to know to in order to communicate…
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|June 21, 2016

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The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to…
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|June 21, 2016

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The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help…