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Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just…

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One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents’ garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business. As instructive as it is innovative,…

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How Do People Really Make Decisions? We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that…

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Event planning guide to assist novice event planners with organizing, structuring, implementing, and finalizing a event. Highlights cost saving strategies and tips to ensure a successful event.

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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. What do all successful fast-food restaurants have…

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You might be wondering, what is the buzz with all the vintage looking photos in the internet. Why is everyone uploading gloomy selfies? If you haven't heard it yet, then let me introduce you to INSTAGRAM. It's a groundbreaking application and social networking…

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This is a Summary of Eric Worre's Go Pro: 7 Steps to Becoming A Network Marketing Professional Over twenty years ago at a company convention, Eric Worre had an “aha” moment that changed his life forever: At that event he made the decision to Go Pro and…

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"Barry's book will help anyone improve their prospecting and appointment setting which are keys to a successful sales career." - Hector LaMarque, Senior National Sales Director, Primerica Do you need to find people and set appointments to be successful in…

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Fourth Revised & Enlarged EditionTHE NEW EDITION of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for…

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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia , Theodore Levitt offers examples of companies that became obsolete because they…

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DK Essential Managers: Selling is the visual guide that gives you all the know-how you need to be a more effective manager. Now newly updated with an all-new graphic approach to explaining key techniques and skills, the best-selling DK Essential Managers: Selling…

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B2B (business-to-business) or B2C (business-to-consumer), no matter where you advertise: radio; TV; newspapers and magazines; online; on the side of the road; on the back of a truck; wherever: there is one huge secret that can make your advertising work even…