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Tried all the network marketing tricks without results? Transform your routine to break through your current ceiling!

You've read all the books on sales techniques, generating leads, and closing, but you aren't making the progress…

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Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing With People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully – be it…

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There are countless books written for salespeople about various sales techniques: prospecting, generating leads, building rapport, handling objections, closing the sale, collecting referrals, and providing excellent customer service. The list goes on and on. This…

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This book is not just a primer, you will find it a kind of bible on starting and managing a small business in Canada. It covers the basic to advance principles of starting and growing a new business or buying a running business or a franchise in Canada. This book…

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You Have What It Takes to Go Over the Top! Drawing on forty years as a world-class motivational speaker and author, Ziglar identifi es and outlines in his best-selling Over the Top precisely how to achieve what people desire most from life—to be happy, healthy,…

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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new…

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"One of the best books around for demystifying the deliberately mysterious arts of advertising."-- Salon "Fascinating, entertaining and thought-stimulating."-- The New York Times Book Review "A brisk, authoritative and frightening report on how manufacturers,…

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Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing…

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Direct selling is booming. It’s no surprise when you consider the benefits of launching a direct selling business—low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling…

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Whether its selling your companys product in the boardroom or selling yourself on eating healthy, everything in life canand shouldbe treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of…

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[...] Das Marketing von Coca-Cola ist schon seit jeher ein Musterbeispiel für Gute-Laune-Werbung. Slogans wie «Disfrute Coca-Cola», «Todo va mejor con Coca-Cola» und «El lado Coca-Cola de la vida» vermarkten Coca-Cola als Getränk, das für Momente voller Genuss,…

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Many small businesses need direction in human resources management. Small businesses generally are not large enough to hire their own Human Resources Manager, but are still in need of human resource information and tools. In some cases with smaller companies,…