336 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
$10 - $14.99
Trade Paperback
1 - 12 of 336 Results
Top Matches
How To: Sell With Complete Confidence
Paperback

|October 20, 2017

$12.99

Ships within 1-2 weeks

Not available in stores

Master the art of selling with integrity and confidence. With the help of a host of examples and practical exercises, how to: sell gives you everything you need to influence others and sell effectively and ethically. It guides you through every stage in the…
Insanely Simple: The Obsession That Drives Apple's Success
Paperback

|April 30, 2013

$14.52 online

$17.00

save 14%

In stock online

Available in stores

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.     As ad…
Cold Calling Techniques (that Really Work!)
Paperback

|January 1, 2014

$14.43 online

$15.99

save 9%

In stock online

Available in stores

The definitive guide to cold calling success! For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!) ,…
Sales Closing For Dummies
Paperback

|April 21, 1998

$11.12 online

$19.99

save 44%

Ships within 1-3 weeks

Available in stores

Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to…
The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

In stock online

Available in stores

Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate…
How To: Get Your Website Noticed
Paperback

|August 30, 2017

$11.56 online

$12.99

save 11%

Ships within 1-2 weeks

Available in stores

Compact companion to getting your website noticed from the how to: academy series. How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you…
The Long Tail: Why the future of business is selling less of more

In stock online

Available in stores

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most…
A Technique For Producing Ideas
Paperback

|February 11, 2003

$11.49 online

$12.95

save 11%

In stock online

Available in stores

A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity.…
Strategic Market Research: A Guide To Conducting Research That Drives Businesses

In stock online

Not available in stores

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall…
Marketing Myopia
Paperback

|June 16, 2008

$12.99

In stock online

Not available in stores

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia , Theodore Levitt offers examples of companies that became obsolete because they…
Scientific Advertising
Paperback

|January 18, 2010

$10.50

In stock online

Not available in stores

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the…
The Fall Of Advertising And The Rise Of Pr
Paperback

|May 11, 2004

$13.72 online

$18.50

save 25%

In stock online

Not available in stores

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…