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Selling The Invisible: A Field Guide to Modern Marketing
Audio Book (CD)

|January 2, 2008

$14.72 online

$19.75

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.…
How Brands Grow: What Marketers Don't Know
Audio Book (CD)

|April 5, 2016

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow…
Etsy Excellence: The Simple Guide To Creating A Thriving Etsy Business

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The Ambitious Crafter's Guide to a Profitable Etsy Shop More than a marketplace, Etsy is a community--and being an active, informed member can lead to lucrative results. This book provides actionable steps to help shop owners engage the Etsy community in…
How to Have Confidence and Power In Dealing With People

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Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing With People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully – be it…
Insanely Simple: The Obsession That Drives Apple's Success
Paperback

|April 30, 2013

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$17.00

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Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.     As ad…
Sales Closing For Dummies
Paperback

|April 21, 1998

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Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to…
The Four Year Career® for Women: Put Your Future in Your Own Hands or Not...

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The Four Year Career for Women is for any woman adventurous enough to open it up and begin the journey to a richer, more fulfilling, more purpose-driven life. Written by Kimmy Brooke, who went from struggling single mom to true financial freedom, this quick, fun…
The One Minute Salesperson
Audio Book (CD)

|September 16, 2003

$13.77 online

$17.00

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From the bestselling co-author of Who Moved My Cheese? . . . Spencer Johnson presents us with hints and tips for becoming more effective and confident in sales. With concise, practical advice in a dynamic presentation, the lessons learned from The One Minute…
Social Media Engagement For Dummies
Paperback

|June 17, 2013

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$29.99

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Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze…
Selling 101: What Every Successful Sales Professional Needs to Know
Hardcover

|April 1, 2003

$10.83 online

$12.50

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Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant,…
Strategic Market Research: A Guide To Conducting Research That Drives Businesses

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall…
The Design of Everyday Things: Revised and Expanded Edition

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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure…
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