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The Design of Everyday Things: Revised and Expanded Edition
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|November 5, 2013

$18.83 online

$23.49

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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure…
Predictably Irrational, Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions

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"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in…
Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business

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Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS…
Building A Storybrand: Clarify Your Message So Customers Will Listen

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New York Times  bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a…
Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business

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Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS…
Invisible Influence: The Hidden Forces that Shape Behavior
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|June 20, 2017

$19.52 online

$22.00

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Jonah Berger, the bestselling author of Contagious , explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare…
Growth Hacker Marketing: A Primer On The Future Of Pr, Marketing, And Advertising

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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on…
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why…

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this…
The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus On 12 Key Strategies

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Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas…
UnMarketing: Everything Has Changed and Nothing is Different
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|October 10, 2016

$16.40 online

$26.00

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UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling  UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement…
Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your…

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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy…
Selling The Invisible: A Field Guide to Modern Marketing
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|March 20, 2012

$16.93 online

$21.00

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.…
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