We found {count} results for “

Showing 1 - 12 of 1785 Results

Available for download

Not available in stores

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve.…read more

Kobo Edition (eBook)

$21.59

$25.35

save 14%

Available for download

Not available in stores

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers.…read more

Available for download

Not available in stores

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it…read more

Kobo Edition (eBook)

$21.99

Available for download

Not available in stores

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the…read more

Kobo Edition (eBook)

$23.99

Available for download

Not available in stores

Scientific Study from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Bangalore University / Central College (Dayanada Sagar College of Engineering), language: English, abstract: In this study the effectiveness of brand…read more

Available for download

Not available in stores

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that…read more

Available for download

Not available in stores

Hamish McKenzie has seen too many clients lose business due to bad pitching habits. In this conversational primer filled with tactical tips, worksheets, case studies, and stories drawn from experience consulting on high-stakes pitches around the globe, Hamish takes you step-by-step through his…read more

Kobo Edition (eBook)

$20.49

$24.03

save 14%

Available for download

Not available in stores

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their…read more

Kobo Edition (eBook)

$21.59

$25.35

save 14%

Available for download

Not available in stores

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did , new media…read more

Kobo Edition (eBook)

$23.69

$27.84

save 14%

Available for download

Not available in stores

Based on unprecedented research, The New Elite took a behind the scenes look at Americas most powerful and influential classùwhat motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople…read more

Available for download

Not available in stores

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his…read more

Kobo Edition (eBook)

$20.99

Available for download

Not available in stores

Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know,…read more