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Kobo ebook

|May 24, 2017

$20.07

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Two bloggers share every strategy, tactic, and trick they used to grow their Instagram accounts. Both began seriously working at their accounts in January 2017, and within three months they were at 10,000 followers. All growth was organic, without the help of any…
Reengineering Retail: The Future of Selling in a Post-Digital World
Kobo ebook

|March 22, 2017

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Since the release of Doug Stephens’ first book, The Retail Revival , change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of…
Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud),…
Resonate: Present Visual Stories that Transform Audiences

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Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted…
Digital Analytics 101: Your Shortcut to Marketing Analytics

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If you have a passion for marketing and analytics are are looking for practical experiences to help you learn the science behind success, Digital Analytics 101 is the book for you. It’s perfect for recent graduates and recognized marketers alike and provides you…
Ultimate Guide to Instagram for Business
Kobo ebook

|May 16, 2017

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SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business , social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due…
Employer Brand Management: Arbeitgebermarken aufbauen und steuern
Kobo ebook | German

|August 1, 2016

$22.09 online

$27.53

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Das Buch zeigt auf, wie Unternehmen ihre Arbeitgebermarke systematisch aufbauen und steuern können, um im Wettbewerb um Mitarbeiter erfolgreich zu sein. Neben den Grundlagen des Employer Brand Managements präsentieren die Autoren Methoden und Maßnahmen zur…
PeopleShock: The Path to Profits When Customers Rule

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What Computers Can’t Replace: The Secret to Success in Our Digitized World Despite huge technology investments, customer satisfaction is going down, not up. Customer experience and digital marketing pioneer, Tema Frank, shows you how to use a new ‘3P Profit…
The Undercover Economist : Exposing Why The Rich Are Rich, The Poor Are Poor--And Why You Can Never…
Kobo ebook

|November 1, 2005

$21.29 online

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An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover…
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

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This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success. In a world where customers regard…
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple…

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The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of…
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize…
Kobo ebook

|September 14, 2012

$22.39 online

$27.95

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Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more…