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UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Kramer wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with…

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The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious Featuring 15 NEW trends and a recap of more than 75 previously predicted trends! What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us…

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Kobo ebook | German

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Martin Limbeck, Verkaufstrainer und Hardselling-Experte, bringt den Verkaufsprozess wieder auf das Wesentliche: Verkaufen heißt verkaufen. Es geht um den erfolgreichen Abschluss und gleichzeitig um den Aufbau einer langfristigen Beziehung zum Kunden. Wie dies…

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De hele dag door word je omgeven door reclame in allerlei vormen: op posters en abri’s, via social media, per e-mail of in je Google-resultaten. Tim Wu laat in zijn boek Aandacht is het nieuwe goud overtuigend zien dat je het product bent van de ‘handelaren in…

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Kobo ebook | German

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Der Autor zeigt durch unterhaltsam dargestellte Erfahrungsberichte Wege auf, wie Sie ohne manipulative Methoden auf einfache, grundlegende Weise erfolgreich verkaufen. Mit zahlreichen Anekdoten aus dem Vertriebsalltag. Inhalte: Verkauf und Vertrieb heute Der…

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Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the…

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In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multi-billion-dollar marketing research industry has largely failed. Not Just Numbers shows you exactly why it's failed too much focus on gathering…

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Kobo ebook | French

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Alors que la publicité ne cesse d’attirer l’attention des journalistes, commentateurs et essayistes qui débattent de son pouvoir manipulateur et de son caractère idéologique, cet ouvrage fournit aux professionnels comme aux étudiants des repères pour aborder…