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The Design of Everyday Things: Revised and Expanded Edition
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|November 5, 2013

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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure…
How to Talk to anyone: 92 Little Tricks for Big Success in Relationships
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|October 10, 2003

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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”…
The Age Of Persuasion: How Marketing Ate Our Culture
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|August 31, 2010

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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely…
The Sales Survival Handbook: Cold Calls, Commissions, And Caffeine Addiction - The Real Truth About…

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Welcome to the world's oldest profession . . . sales. Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as…
The Revenge Of Analog: Real Things And Why They Matter
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|This title releases October 24, 2017

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One of Michiko Kakutani's ( New York Times ) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed.…
How to Master the Art of Selling
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|May 20, 2005

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After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years. Now, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in…
Phishing for Phools: The Economics of Manipulation and Deception

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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental…
No Logo: Taking Aim at the Brand Bullies
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|December 5, 2000

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The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat…
Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business…

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"Launch" will build your business---fast. Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction. Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects…
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than…

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The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for…
Get-real Selling: Your Personal Coach for REAL Sales Excellence

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This revised edition includes enhancements and incorporates feedback from thousands of salespeople who have benefited from the original edition and from attending live Get-Real Selling workshops. Its short, pithy chapters and no-nonsense approach pay off…
Confessions of an Advertising Man
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|January 1, 2012

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A new edition of the timeless business classic featured on Mad Men —as fresh and relevant now as the day it was written   "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous…