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|August 31, 2010

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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely…
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|This title releases December 5, 2018

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With the growth of social media in both our professional and private life, it makes sense for a business or corporation to harness the power and reach of social media to promote, educate or engage the pubic about their product or service. Organized into five…
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|This title releases September 12, 2017

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Welcome to the world's oldest profession . . . sales. Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as…
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|This title releases October 24, 2017

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One of Michiko Kakutani's ( New York Times ) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed.…
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|This title releases September 25, 2017

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The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with…
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|This title releases January 9, 2018

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An introvert? Great at sales? YES. Sales is a skill anyone can learn and master-and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a…
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|This title releases August 8, 2017

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Why do policies and business practices that ignore the moral and generous side of human nature often fail? Should the idea of economic man—the amoral and self-interested Homo economicus —determine how we expect people to respond to monetary rewards,…
Paperback | Spanish

|June 27, 2017

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¿Cuáles son las técnicas empleadas por los mejores para persuadir? ¿Qué elementos de la comunicación hacen que se conquiste a una audiencia? ¿Cuáles son los momentos fundamentales en cualquier argumentación? Robert Cialdini nos revela las estrategias de…
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|This title releases October 3, 2017

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Marketing can be confusing for business owners. That's why author Jill Brennan created this clear and concise guide to small business marketing. Business owners can follow the simple, yet powerful, step-by-step framework for connecting existing customers and…
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|September 28, 2010

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Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted…

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"Launch" will build your business---fast. Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction. Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects…
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|January 1, 2012

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A new edition of the timeless business classic featured on Mad Men —as fresh and relevant now as the day it was written   "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous…