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Audio Book (CD)

|September 27, 2011

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$21.98

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In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving…

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Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought. But we are no longer in charge—they are. That…
Audio Book (CD)

|June 14, 2016

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$39.99

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…
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|November 1, 2012

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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he's back with the sum…
Audio Book (CD)

|December 15, 2012

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The only thing that differentiates your service or your product from any others is your creativity and innovative thinking. This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides…
Audio Book (CD)

|December 15, 2012

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The only thing that differentiates your service or your product from any others is your creativity and innovative thinking. This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides…

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Not every client is a good client! In that first flush of life as business owners, we often say "yes" to anyone who wants to hire us. We think the most important thing is establishing a client base. As long as we're getting hired, that's a good thing, and it's…

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Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response,…

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For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor-the size…
Audio Book (CD)

|October 21, 2014

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As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store…

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Featuring Zig Ziglar and Brian Tracy Your ability to prospect and sell depends on how well you can work with anyone. In this powerful, “must have” series of value-packed audios, two of the world’s top sales trainers come together to teach you little known sales…