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One of Michiko Kakutani's ( New York Times ) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that…

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The advertising industry has reached a critical, even dangerous point in its development agencies destroy themselves by doing increased work for declining fees so what are the logical consequences of the failure to act?Growing workloads and declining fees have…
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We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness,…
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Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Universität zu Köln (Marketing und Marktforschung), Sprache: Deutsch, Abstract: Die Frage nach dem Wert des einzelnen…

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Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data…
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and…

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Partez du bon pied dans le « commerce connecté » ! Ce livre, édité tant en version papier qu’électronique, s’adresse plus particulièrement aux commerçants et PME, débutants ou confirmés. Il concerne autant ceux qui envisagent de lancer une nouvelle activité…

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How to reach the real decision makers and close the all-important sale How do today's most successful sales professionals close multimillion-dollar deals? They do it by teaming up with "Codebreakers"-- sales reps from noncompeting firms already doing millions of…
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"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy ."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale,…

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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of…
Kobo ebook | French

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LE QUADRANT DU CASHFLOW POUR ATTEINDRE VOTRE LIBERTÉ FINANCIÈRE Le Quadrant du CASHFLOW® révèle pourquoi certaines personnes travaillent moins que d'autres, gagnent plus d'argent, paient moins d'impôts et apprennent à devenir financièrement libres. Vous est-il…

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Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the…