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Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing

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Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and…
Winning at New Products: Creating Value Through Innovation

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.…
Instagram: From 0 to 10k
Kobo ebook

|May 24, 2017

$20.07

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Two bloggers share every strategy, tactic, and trick they used to grow their Instagram accounts. Both began seriously working at their accounts in January 2017, and within three months they were at 10,000 followers. All growth was organic, without the help of any…
Resonate: Present Visual Stories that Transform Audiences

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Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted…
Pitch: What you're not doing makes all the difference

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Hamish McKenzie has seen too many clients lose business due to bad pitching habits. In this conversational primer filled with tactical tips, worksheets, case studies, and stories drawn from experience consulting on high-stakes pitches around the globe, Hamish…
Ultimate Guide to Instagram for Business
Kobo ebook

|May 16, 2017

$23.39 online

$29.24

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SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business , social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due…
Reengineering Retail: The Future of Selling in a Post-Digital World
Kobo ebook

|March 22, 2017

$20.79 online

$25.99

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Since the release of Doug Stephens’ first book, The Retail Revival , change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of…
Cambridge O Level Commerce
Kobo ebook

|April 4, 2016

$24.99

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A new, full-colour textbook matched exactly to the syllabus, featuring: - Data-based structured questions - Multiple choice questions at the end of every chapter - Student activities throughout This title is endorsed by Cambridge International Examinations.
Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer…

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A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that…
The User Experience Team of One
Kobo ebook

|July 9, 2013

$23.49 online

$29.31

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The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying…
Friction: Passion Brands in the Age of Distruption
Kobo ebook

|This title releases April 3, 2018

$21.99 online

$27.50

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Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the…
Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart…

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Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the…