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The new way to transform a sales culture with clarity, authenticity, and emotional intelligence . Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal…

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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what…

Kobo ebook | Dutch

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The indispensable guide to make your advertising relevant for your consumers! From the agency behind the Red Devils and the Belfius rebranding. Why should it take 9 months to make an advertisement that only lasts for 30 seconds? The output of the advertising…

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The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in…

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The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and…

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Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and…

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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's…

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Hamish McKenzie has seen too many clients lose business due to bad pitching habits. In this conversational primer filled with tactical tips, worksheets, case studies, and stories drawn from experience consulting on high-stakes pitches around the globe, Hamish…

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Im Zeitalter der Kommunikation und der Reizüberflutung durch die Medien ist eine auf Transparenz und Kontinuität ausgerichtete strategische Planung der Marketingaktivitäten unabdingbar zur Sicherung langfristigen geschäftlichen Erfolgs. Hierbei wird der Erfolg…

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“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her witty and…

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Sales training doesn’t develop sales champions. Managers do . The secret to developing a team of high performers isn’t more training but better coaching . When managers effectively coach their people around best practices, core competencies and the inner game of…

Kobo ebook | German

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Diplomarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,5, Technische Universität Ilmenau (Institut für Medien- und Kommunikationswissenschaft), 129 Quellen im Literaturverzeichnis,…