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Kobo ebook | German

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Magisterarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Universität Lüneburg (BWL), Sprache: Deutsch, Abstract: Die Vielfalt der Kulturlandschaft in der Bundesrepublik Deutschland…

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from…

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It is no secret that blogs have changed the media landscape over the past decade, and there are no indications of this slowing any time soon. Whatever your age, interests or expertise there is a blog out there that will be right up your alley, and whether you are…

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In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will…

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In today’s tough economy, cutting prices and providing good service aren’t enough. To be truly successful, innovative businesspeople must learn the art of Positively Outrageous Service (POS)-doing the unexpected unexpectedly and giving the customer more than he…

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Many businesses get on social media just because they want to be on the bandwagon. With the fast-changing nature of social media, most businesses forget to set clear objectives and have already spent lots of money on advertising to get fans and plenty of…
Kobo ebook | German

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Martin Limbeck, Verkaufstrainer und Hardselling-Experte, bringt den Verkaufsprozess wieder auf das Wesentliche: Verkaufen heißt verkaufen. Es geht um den erfolgreichen Abschluss und gleichzeitig um den Aufbau einer langfristigen Beziehung zum Kunden. Wie dies…

Walmart in China

by Anita Chan

|October 13, 2011

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Walmart and "Made in China" are practically synonymous; Walmart imports some 70 percent of its merchandise from China. Walmart is now also rapidly becoming a major retail presence there, with close to two hundred Walmarts in more than a hundred Chinese cities.…
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Dokument aus dem Jahr 2005 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: A (83 percent), Teesside Business School - University of Teesside, Veranstaltung: Integrated Marketing Communication, 32 Quellen im…
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Je bent een kei in je vak en hebt je klanten echt iets te bieden, daarom ben je zelfstandig ondernemer geworden. Je hebt een prachtige website met professionele foto's en leuke teksten, en hebt al je relaties daarop geattendeerd. Maar het blijft stil ... Bart van…
Kobo ebook | German

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Diplomarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Technische Universität Ilmenau (Marketing), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Die jüngsten Entwicklungen im…

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Das erste deutsche Social-Media-Magazin… …für Manager und Entscheider in den Bereichen Marketing, Online- Marketing, Social-Media-Marketing, Marktforschung sowie PR. Neben der Aufbereitung aktueller Themen stehen das Aufspüren neuer Trends und Chancen im Fokus,…