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Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and…

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Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of…
Kobo ebook

|March 22, 2017

$20.79 online

$25.99

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Since the release of Doug Stephens’ first book, The Retail Revival , change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of…
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|May 16, 2017

$23.39 online

$29.24

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SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business , social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due…

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Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it’s an indicator that that prospect, or that…

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Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of…
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|May 24, 2017

$20.07

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Two bloggers share every strategy, tactic, and trick they used to grow their Instagram accounts. Both began seriously working at their accounts in January 2017, and within three months they were at 10,000 followers. All growth was organic, without the help of any…

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De hele dag door word je omgeven door reclame in allerlei vormen: op posters en abri’s, via social media, per e-mail of in je Google-resultaten. Tim Wu laat in zijn boek Aandacht is het nieuwe goud overtuigend zien dat je het product bent van de ‘handelaren in…

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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud),…

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Erfahren Sie, wie Sie in wenigen Schritten eine neue Lead-Kampagne starten. Unterlegt mit vielen Beispielen, lernen Sie die wichtigsten Elemente erfolgreicher Leadgenerierungs-Maßnahmen kennen. Sie werden von der Definition Ihres Ziels, über die korrekte Auswahl…

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from…

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Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written…