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The User Experience Team of One: A Research and Design Survival Guide
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|July 9, 2013

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The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying…
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

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NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOK Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith…
Lovemarks: the future beyond brands
Kobo ebook

|December 1, 2005

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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi . Roberts argues vociferously, and with a ton of data to support him, that traditional…
Winning at New Products: Creating Value Through Innovation

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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G.…
Marketing For Dummies
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|November 18, 2010

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Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of…
Handelsmarken versus Herstellermarken. Englische Verhältnisse auf dem deutschen Markt?: Englische…

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Diplomarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Fachhochschule Dortmund (Studiengang Wirtschaftsinformatik), Sprache: Deutsch, Abstract: Die Handelsmarken sind heute eines der…
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing

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Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and…
Crisis Communication in Canada
Kobo ebook

|October 25, 2017

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Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and…
Ultimate Guide to Instagram for Business
Kobo ebook

|May 16, 2017

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SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business , social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due…
Why People Buy: Motivation Research and Its Successful Application
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|September 5, 2016

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There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have…
Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer

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A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social…
Validating Product Ideas: Through Lean User Research
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|January 19, 2016

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Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas…
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