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Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

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Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street —reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan…
The Design of Everyday Things: Revised and Expanded Edition
Paperback

|November 5, 2013

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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure…
The Revenge Of Analog: Real Things And Why They Matter
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|October 24, 2017

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One of Michiko Kakutani's ( New York Times ) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that…
Little Red Book Of Selling: 12.5 Principles of Sales Greatness
Hardcover

|August 5, 2004

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Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment-and the rest of their lives.
Perennial Seller: The Art Of Making And Marketing Work That Lasts
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|July 18, 2017

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The book that Inc.  says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power…
How to Talk to anyone: 92 Little Tricks for Big Success in Relationships

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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”…
The Age Of Persuasion: How Marketing Ate Our Culture

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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely…
Contagious: Why Things Catch On
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|May 3, 2016

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The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on…
Be Our Guest: Perfecting the Art of Customer Service
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|November 8, 2011

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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the tenth anniversary of the original Be Our Guest , Disney Institute, which specializes in helping professionals see new…
Confessions of an Advertising Man
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|January 1, 2012

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A new edition of the timeless business classic featured on Mad Men —as fresh and relevant now as the day it was written   "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous…
The Sales Survival Handbook: Cold Calls, Commissions, And Caffeine Addiction - The Real Truth About…

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" The Sales Survival Handbook , the funniest sales book of all time.' - Hubspot Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face,…
How to Master the Art of Selling
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|May 20, 2005

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After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years. Now, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in…
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