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A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay…

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Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an…

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In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests,…

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The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the US While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly…

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Magasiner sur Internet, consulter les avis des internautes, comparer les prix en boutique sur leur téléphone intelligent... Avec les nouvelles technologies, les consommateurs ont changé leur façon de rechercher des produits, de partager leurs expériences et de…

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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding…

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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further…

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"It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started." -Allan Gardyne, AssociatePrograms.com The definitive guide to planning and managing a successful online affiliate business! Make a…

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Tips on making your call center a genuine profit center In North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this practical, user-friendly guide outlines how to improve results…

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This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging…

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INDIE MARKETING POWER covers music marketing from a grass-roots, low-cost perspective (as a counterpoint to the mass-market, larger company approach) providing "best marketing practices" in a variety of areas: direct selling, live music performance, radio…