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Handelsmarken versus Herstellermarken. Englische Verhältnisse auf dem deutschen Markt?: Englische…

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Diplomarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Fachhochschule Dortmund (Studiengang Wirtschaftsinformatik), Sprache: Deutsch, Abstract: Die Handelsmarken sind heute eines der…
Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign

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With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize…
Public Relations
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|July 29, 2013

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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist…
Brand Intimacy: A New Paradigm in Marketing
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|October 23, 2017

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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are…
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

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Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently…
Le Social selling: Utiliser les réseaux sociaux pour vendre

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Le Social Selling, c'est utiliser les réseaux sociaux (Facebook, Twitter, LinkedIn...) pour augmenter ses ventes et ainsi développer son chiffre d'affaires. C'est aussi faire de ses commerciaux des ambassadeurs de la marque sur ces réseaux afin de prospecter et…
Design Branding: (Re)penser les marques par le Design Thinking

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Le Brand Design est une méthode d'innovation et de management de la marque inspirée du Design Thinking. Elle place l'humain au centre des réflexions et intègre une dimension de responsabilité sociale et environnementale. A partir des outils de conception du…
Car Sales in different way: How to sell cabriolets, sports cars, luxury pick-ups...as well as other…

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How to sell cabriolets, sports cars, luxury pick-ups,… etc., better by  MEDI-TOR My experience and knowledge in recent years has showed the regularities in the behavior of wealthier citizens at the time of their decision when purchasing a…
The Moral Economy: Why Good Incentives Are No Substitute for Good Citizens

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Should the idea of economic man—the amoral and self-interested Homo economicus —determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that follow from this…
Retail Business Kit For Dummies
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|March 9, 2009

$27.99

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Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers…
The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

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Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being…
Pikachu s Global Adventure: The Rise and Fall of Pokémon
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|January 15, 2004

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$33.24

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Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an…
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