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Kick your bad habits—and CLOSE MORE SALES! “I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!” —Jim Farley, VP Global Marketing, Ford Motor Company “In over 20 years of sales…
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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny…

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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper…

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Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too…

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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas…

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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media…

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How to sell cabriolets, sports cars, luxury pick-ups,… etc., better by  MEDI-TOR My experience and knowledge in recent years has showed the regularities in the behavior of wealthier citizens at the time of their decision when purchasing a…
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The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth…

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La génération Z (entre 12 et 18 ans ) est singulière et ambivalente. Cet ouvrage propose une vision 360° des adolescents en décryptant tous leurs comportements d’achat et de consommation (communication, distribution, fidélité, innovation, cross-culturel…).…

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The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success principles that…
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Any individual preparing for an interview with the media, however practised or well-rehearsed they are, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny.…
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Wie Kunden zu Markenbotschaftern werden Was haben die einen Marken, was den anderen fehlt? Warum bleiben die einen auf der Strecke, während die anderen die Herzen der Kunden im Sturm erobern? Antworten auf diese Fragen und viele weitere mehr liefert…