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The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus On 12 Key Strategies

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Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand…
1001 Ideas To Create Retail Excitement: (revised & Updated)

|September 30, 2003

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In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement , public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any…
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

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Selected by Strategy+Business as One of the Best Business Books for 2012 Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these…

|September 23, 2008


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After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus…