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1001 Ideas To Create Retail Excitement: (revised & Updated)

|September 30, 2003

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In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement , public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any…
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

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In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team…
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

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Selected by Strategy+Business as One of the Best Business Books for 2012 Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these…